Welcome to That's Wild!

That’s Wild! Fishing Families; THE STORY. 

Meet local professional fishermen, check out their wild products and experience their passion for a sustainable future. Find out about various types of commercial fishing gear and see how the industry operates responsibly. How do you choose the right fish? Think you know about seafood? Find out all the secrets as you get to know more about this amazing industry.

Want to know where to pick up local wild caught seafood, check out our retailer members (R)

THAT'S WILD! members

Want to know where to pick up local wild caught seafood: (R) Retailer (M) Merchant. (F) Fisherman

Arabon Seafoods. Bowen 0409 347 087 (M)

Arron Dale: Bait. Beach worm.  S. E. Queensland 0437 313 797 (F, R)

Ashes Holiday Units, Karumba. 0747 459 751 (R, M)

Beth Ward: Barra, King, Mackerels, Other, Gulf/Cape 0740 602 034 (F)                                       

Ben and Coralie Collison Coral Reef line. Bowen 0400 728 360 (F)

Ben Day: Gulf Mud crab. Karumba 0447 824 486 (F)

Brett Duble: Coral Reef Line. Port Douglas 0427 758 634 (R, F)

Chris Bolton, Coral Reef line. Kurrimine Beach 0400 956 585 (R, F)

Dane and Leanne King: Industry supporter

David Leotta, Navigator Seafood. Coral Reef Line Innisfail 0439 533 289 (F)

Donna and D J Land: Barra, King, other, Gulf & Townsville 0428 459 208 (R, F)

Jeff and Sandi Newman. Karumba and NT 0412 765 659 (F)

Jock Raymond: E.C Mud crab (F)

Innisfail Seafoods: 07 40611579 (R, M)

Karumba Point Tourist Park: Tourism, 0747 459 306 (R, M)







THAT'S WILD! members

Mackerel Man NQ Mareeba 0419 790 514 Mackerel, Gulf Barra and other (R, M)

Martos Seafood Burktown. 0747 455 057 (R, F)

Michael Sawtell, Two Brothers Fishing: Coral Reef Line. Mackay 0747 455 057 (F)

Ocean's Best Seafood, Beewah. Seafood wholesaler, 0754 940 577 (R, M)

Oceanic Agencies. Seafood packaging and industry supporter 0408 299 602

Product North Pty Ltd. Coral Reef Line Cairns/Cooktown 0428 968 591 (F)

Paul Rowe: supplier, Mud Crab and Reef Fish Bowen 0428 499 464 (F)

Robert Phillips. Coral Reef. Bowen 0419 761 647 (F)

Robert Turch: Wholesaler GREAT BARRA WILD BARRA 0456 295 660 (M)

Sandi and Steve Ingle. Crab, Spanish East Coast 0438 872 399 (F)

Selwy Zurvas. Mud Crab. Rocky 0408 799 795 (F)

Torres Straits Seafood. Live crab/cray. Live trout. Cairns Fresh whole fish 0429 655 956 (M, E)

Terry Obrien. Gulf mudcrab, mackerels, barra, king salmon fresh 0428 733 367 (F)

Tom and Kath Long. Fresh & Snap frozen portions. Reef Line. Kurrimine beach 0409 293 013 (F, R)



Welcome to That's Wild!

That's Wild! members support this brand with an annual contribution of $200 each.

The money is spent on promoting the fishing industry by telling our story. It's a big story and a lot of it is yet to be told.

Many consumers are not that well informed about how to tell good quality product from the rest or how to easily find it. There are lots of fishermen working hard to promote themselves and their product and That's WIld! just sort of helps being it all together

Right: At Ashs' with Mark Tunny and Robert Pender. Mark it the one standing on bricks!!


If you would just like to support the project consider purchaseing some of these labels, the more they are seen around the place the more people will think about local wild-caught seafood. Make sense? Or make cents? And they look great!

Pointing people to this website will help people get to know where they can go if they want to find our products and stories


That's Wild! is a celebration of our industry, the people who work in it and love everything about it. 

It's about connecting our industry with our other industries, people and institutions. After all, we all need each other.

Keep an eye out for the logo, you will be surprised where it ends up!

That's Wild! is an innititave of The Fishermens Portal Inc. 

For more information please contact the Project Manager: Robert Pender on 0427373844


These labels can be displayed by anyone, you don't need to be a fisherman to support local wild caught seafood. 

If you have any questions just contact one of the members they all can tell you about it. PM for orders or call Rob on 0427373844


In 2016 some members of the Portal decided to do more than just let their products sell themselves. They knew that consumers needed to be able to find seafood that was local, wild caught, wholesome and great to eat. Oils ain’t oils and so they designed a logo: the signature for wild caught local seafood. 


THAT’S WILD! members pay a couple of hundred dollars each year that goes towards promoting their products through their combined networks. If you see a fisherman displaying the logo you know that these guys have committed to producing healthy sustainable seafood. There is a code of conduct and a few rules, but basically if a fisherman is proud of his product and wants to be considered as a top shelf supplier, they will be displaying the THAT’S WILD! brand.


Seafood outlets get behind THAT’S WILD! as well. If you see the logo displayed in a shop, you know your looking at quality; the real deal and that you are going to take home a decent feed to enjoy.


It’s amazing how many people don’t know how to tell a good fish from a bad one, if you have difficulty your self, just ask for THAT’S WILD!


So, if you have ever been disappointed in your seafood or just couldn't find the real deal, look for this brand,  you’ll be glad you did.

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